One. Brand promoting strategy
1.promote the image, raise brand awareness in mainland with comprehensive television, magazine, newspaper and outdoor advertising.
2.Set brand counters in A-level city with elegant image and quality service to raise brand reputation.
3.Make customers personally feel the company's after-sales service of humanity with implementing VIP membership.
4.The regular and irregular activities to stimulate customer sales ,enhance brand recognition and get a win-win situation between  customers and enterprise will be supported.
5.New arrival promotion: new arrival listing on sale and related activities will be held.
6.Make agents and customers respectively take advantage in conventional and festival on sale promotion.
7.Appropriate press and promotion conferences of the agents will be supported.

Two. Brand advertising strategy
In order to get a better promotion and market share in Chinese Mainland, Swiss Gerda Spillmann  will make comprehensive advertisements in television, magazines, newspapers and outdoor media such as : Asia TV, the national high audience rating satellite TV and local TV , local authority broadcasting media, authority outdoor media and mobile media, authority professional media  such as "Xi'an Medical beauty", "China science beauty", "china cosmetic nespaper", "Yunnan beauty", "discover resources" and the National hot-selling consumer magazine such as "China cosmetic," "Fortune life," "Smart", "Fashion", "Clothing and beauty," "Sisters", "B & H", "MORE" and so on.
 
Three. Brand attracting foreign investment policy
(For agents)
Attracting foreign investment areas : municipal and county agents
(1)Agent requirements  :
1. have an independent corporate qualification and good credit standing 
2. have distribution network and successful brand operation experiences
3. have certain economic strength and operating funds
4. have good business ethic
(2)Agent responsibilities and annual tasks: 

(3) Agents supported policies:
1. promoting sales materials (probationary products, advertising materials, exhibition shelf, etc. ) will be distributed to standard agents as high as 10% -13% of whole value in the first order(the first purchase amount).
2. promoting sales materials will be distributed to standard agents as high as 10% of whole value in the follow-up order(the follow-up purchase amount).
3． powerful national advertising support and target region advertising support; powerful professional advertising support.
4． influential and promising shows, promotions, news conferences, etc. in the agent region will be given assistance, whole support, or co-organized according to their influence and importance
5．unsalable merchandise’s return and the policy of returning and exchanging merchandise for the problem of quality.
6．training support : A: beauty knowledge and product theory training .
B: sales skills training .
7．opening support and assistant support by Professional.
8．the appropriate period activity support.
9．VIP after-sales service support.
10．keep developing: The company's strong technical support and efforts in research and development provide a reliable guarantee for the follow-up products’ appearance, and make you advance with the times and take advantage.
(4)year-end rebate policy :
products with discount price will be distributed to agents as rebate 
within 30days after finishing the annual sales conclusion.

(For franchisers)
Attracting foreign investment areas : large chain counter , image franchiser, general franchiser.
(1)Franchiser requirements  :
1.have an independent corporate qualification and good credit standing
2.have distribution network and successful franchiser experiences
3.have certain economic strength and operating funds
4.have good business ethic